COOL Commentary PDF Print E-mail
Written by Sara Haimowitz   
Thursday, 18 June 2009

Preserve the right to label products as American Made.  Tell the U.S. Trade Representative to protect country of origin labeling from challenge by Canada and Mexico.

 

 

Dear Sir/Madam:

This will take five minutes from your day.  Tell the Office of the U.S. Trade Representative to protect country of origin labeling for meat and produce.  CPA is making it quick and easy with online citizen action.

A major trade issue is the importation of unsafe food and manufactured goods, and consumer confusion as to the country making the food and manufactured goods.  Farmers, ranchers and manufacturers have similar problems with imported product that masquerades as  U.S. grown, raised or made.  Consumers want to know where their food is from.

A market based solution is to let the consumer know the country of origin, so the consumer can decide.  Country of origin labeling is often referred to as COOL. (R-CALF United Stockgrowers of America has this comprehensive information page on COOL).

After a 14 year fight, farmers and ranchers achieved a win.   U.S. law now says that meat, produce and seafood must be labeled, at retail stores, as to country of origin.   Canada and  Mexico, major exporters of pork and beef to the  U.S., are challenging that law under the World Trade Organization rules.  

The Office of the U.S. Trade Representative has officially asked for public comment concerning this foreign government complaint.  CPA is providing a way to comment without going through the hassle of using the government system to comment at www.regulations.gov.

Click here for an easy and quick way to respond, either with our suggested text, or in your own words.

The reasons to defend the law are:

1.    Consumers have the right to know where the food they feed their families comes from.

2.    There are 48  other countries that  have their own country of origin labeling rules for one or more of the products covered by the U.S. COOL law, and  some are even stronger than  U.S. rules.

3.    COOL was passed by our democratically elected representatives and signed by our President in complete compliance with our U.S. Constitution that grants  U.S. citizens the sovereign right to govern themselves.  Our domestic, sovereign laws should not be subject to challenge by foreign governments.

4.    The WTO has never gained the agreement of signatory countries as to what the international standards should be on identifying and labeling the origin of goods.

5.    Consumers overwhelmingly favor country of origin labeling as evidenced by every poll taken on the subject.

6.     Canada and  Mexico are free to promote the healthfulness and quality of their products if they choose to do so.

7.    There has been no substantial effect on trade flows between the  U.S. and  Canada or  Mexico as a result of the U.S. COOL law becoming effective.

Click here to quickly submit your comment to the Office of U.S. Trade Representative. 

 

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