Reposted from Campaign for America’s Future
Dave Johnson | June 13, 2012 | Campaign for America’s Future
Starbucks has launched an initiative to restore American jobs, and as part of that effort is ordering mugs from an American company and helping revive an Ohio Rover town! The company is earning some great publicity for itself. Like this:
Starbucks(R) Indivisible Blend(TM) coffee is proudly blended, roasted and packaged in the U.S. For each purchase of a one pound bag of Indivisible Blend(TM) coffee, Starbucks will donate $5 to the Create Jobs for USA Fund. For each cup of brewed coffee purchased Starbucks will make a five cent donation to the Create Jobs for USA Fund. (Photo: Business Wire)
Starbucks Corp. has a new line of merchandise that, in line with the conscientious capitalism efforts at several major companies, it said will be used to help support American jobs.
The coffee giant will sell a limited-edition mug, tumbler and bag of coffee – all made domestically – to raise money for its Create Jobs for USA fund.
… Starting Tuesday until July 9, Starbucks cafes will feature products from its new line, dubbed “Indivisible” and manufactured in the U.S.
Items will include a 16-ounce acrylic tumbler made in Chicago with 35% recycled material. Out of the $11.95 retail price, Starbucks will make a $2 donation.
The company will donate another $2 for each $9.95, 12-ounce ceramic mug sold. The cups will be created in Ohio using domestically sourced materials. A whole-bean coffee blend, roasted and packaged in the U.S., will also be sold for $14.95 per pound – with $5 from each purchase being donated.
CS Monitor: New push for Starbucks: U.S. products,
Starbucks Corp on Tuesday will debut the first products in a line of U.S.-made mugs and other merchandise that will be sold in its roughly 7,000 U.S. cafes to support domestic manufacturing and raise money for its Create Jobs for USA fund.
…The new line of U.S.-made merchandise includes a 16-ounce acrylic tumbler made in Chicago, whole bean coffee that is blended, roasted and packaged in the United States and a 16-ounce ceramic mug made with domestically sourced raw materials at the American Mug & Stein factory in East Liverpool, Ohio.
That formerly struggling factory in what was once known as the pottery capital of the United States expanded its workforce from 14 to 22 after the Starbucks order, the coffee chain said.
Having An Effect
NY Times: For Ohio Pottery, a Small Revival,
Just two pottery makers remain, and one, the American Mug and Stein Company, was on the verge of closing last fall. Then Ulrich Honighausen called. Mr. Honighausen, the owner of a tableware company, Hausenware, in Sonoma County, Calif., which supplies retailers like Crate & Barrel, Pottery Barn and Fred Meyer with ceramics and glassware from producers all over the world, had a plan to revitalize American Mug and create jobs in an industry that had all but died. What if American Mug were to make mugs for Starbucks?
“I almost didn’t take his call because I figured it was a crank call or something,” said Clyde M. McClellan, owner of American Mug.
But on Tuesday, the company’s mugs will go on sale in Starbucks stores across the country as part of a line of new merchandise made in America and branded Indivisible.
… Last month, Starbucks announced it would build a factory in Augusta, Ga., that would employ 140 people and make the company’s Via instant coffee and the ingredients for its popular Frappuccino drinks. About half of Starbucks’s new employment overall will come in the United States, the rest internationally.