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R-CALF USA Applauds U.S. Appeal of WTO’s Adverse COOL Ruling

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Press release from R-CALF United Stockgrowers of America


For Immediate Release                                                                                       Contact: R-CALF USA CEO Bill Bullard
March 23, 2012                                                                                          Phone: 406-252-2516;

R-CALF USA Applauds U.S. Appeal of WTO’s Adverse COOL Ruling

Billings, Mont. – Today is the deadline the World Trade Organization (WTO) imposed on the United States to appeal the adverse ruling issued by the WTO on Nov. 18, 2011 that effectively strikes down the United States’ critically important country-of-origin labeling (COOL) law – the domestic law that requires grocers to inform consumers regarding where there their meats, fruits, vegetables, and certain other foods were grown or produced.  According to the WTO’s website, the United States today notified the WTO of its decision to appeal the international tribunals’ adverse COOL Ruling.

“We’re extremely thankful that our U.S. Trade Representative has chosen to defend our constitutionally-passed COOL law,” said R-CALF USA Region VI Director and COOL Committee Chair Mike Schultz adding, “But, we’re in a no-win situation regarding this frontal attack on our COOL law because our nation should not tolerate for an instant a foreign entity’s efforts to undermine our constitutionally-passed domestic laws in the first place.” Schultz explained that it is a sad state of affairs when our U.S. government kowtows to a One-World Government tribunal by playing within that foreign tribunal’s pseudo judicial process.

“Several powerful corporate industry groups are actually supporting the WTO’s efforts to undermine our U.S. COOL law, including the National Cattlemen’s Beef Association (NCBA) and the American Meat Institute (AMI),” said R-CALF USA CEO Bill Bullard adding, “These groups don’t want U.S. consumers to know if they are buying beef produced exclusively in the United States or if their beef was produced in Nicaragua, Honduras, Mexico, or any one of the more than a dozen countries where U.S. corporations source their beef.”

Bullard said those corporate industry groups that support the WTO’s anti-COOL ruling do not want U.S. consumers to support U.S. farmers and ranchers by choosing to buy U.S. beef for their families.

Bullard added that other groups have tried to sugar-coat the WTO’s anti-COOL ruling by claiming the ruling reinforced the United States’ right to implement a COOL program and only attacked the manner by which the United States’ COOL law was implemented.

“This is nothing more than semantics and the WTO is far too coy to have attacked our domestic law in any other way than it did. The fact is that the WTO accomplished its objective by ruling on the one hand that COOL was too rigid and treated foreign product less favorably than domestic product, but on the other hand, it ruled that COOL was too flexible and therefore nullified the COOL law’s objective.”

“The WTO’s anti-COOL ruling is nonsensical and baseless and we are confident the United States will prevail in this unenviable appeal,” concluded Schultz.

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R-CALF USA (Ranchers-Cattlemen Action Legal Fund, United Stockgrowers of America) is a national, nonprofit organization dedicated to ensuring the continued profitability and viability of the U.S. cattle industry. For more information, visit  or, call 406-252-2516.

4 Responses to “R-CALF USA Applauds U.S. Appeal of WTO’s Adverse COOL Ruling”

  1. WASP says:

    Most Americans are clueless. They have no idea what their country gave up when they joined WTO. Keep watching them sports and playing them games Americans while your ability to earn vanishes before your eyes.

    If a robber came in and took them and their children’s life savings and ability to earn and left then in debt, they would call the police and demand justice. But their government politicians do it for the money of a wealthy few and they ignore it as if it doesn’t matter.

  2. Tom T. says:

    R-calf has got to be happy with the AMI’s missteps with “pink slime”. Patrick Boyle of the AMI is claiming that taking “pink slime” out of the human food chain will increase demand some 1.5 million head of cattle.

    See last paragraph quote by Patrick Boyle.

    This will be great for beef demand and U.S. cattlemen unless it is just imported.

    Finally NCBA’s alliance with the meat packers will increase demand per AMI’s pres. Patrick Boyle. It is too bad that the NCBA supported the slide in quality and importation of ground meat by their buddies in AMI. It is very sad that NCBA bought into the meat packer’s claim that importing “lean trim” helps the U.S. cattleman 1.5 million head of cattle demanded per year is a whole lot of demand that has been lost by their “friends” at the AMI.

    I hope the pink slime being denied by retailers for humans finds itself back in pet food where it belongs. I know I have not been happy with the “cereal” smell of cat and dog food. My pets are going to be pretty happy over this one!

    Tom T

  3. Tom T. says:

    Country of Origin Labeling has been delayed by the meat packers for some time. Here is the argument in an article from 1998:

    It wasn’t hard for the deep pocket meat importers at the AMI to use Thad Cochrane Republican Senator of MS to delay the MCOOL bill by political maneuvering just as paid off politicians do the same on our foreign trade for their corporate deep pockets.

    Our trade imbalance is not a coincidence. It comes through years and years of deep pocketed businessmen buying politicians to keep it that way. It is the 3 trillion dollar economic mistake and counting by our political leaders for the 1% against the 99%.

    Tom T

  4. Maggie says:

    For the WTO to rule against traceability of any product in any case or any circumstance is to rule against consumer safety of everyone who buys the product and is cause for the WTO and its grand agenda to be unplugged forever from the world stage. Is there no line whatsoever that the WTO will not cross?


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